Powered by K-T.A.C.T.I.C. The proven framework for decoding trust, timing, and decision-making specifically for the Korean market.
Built from 17 years of yeses, maybes, and ghostings.
| K – Kredibility
→ Trust is default-low in Korea. Who are you to be trusted here?
It’s not about logos. It’s about relational safety. If you're unknown, start with proximity to known players.
| T – Trust Chain
→ Korean business moves in layers of introductions.
Who bridges you into their world? If it’s email outreach, you’re 3 steps behind. Warm intros are not optional; they’re oxygen.
| A – Authority Map
→ Don’t pitch the wrong person.
Korean organization charts are rarely flat. Power often hides behind “Team Leaders” or others “influencers” within the team. Can your champion/ person actually say “yes”? If not, who can?